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Salesforce to raise prices by 9%, and stock rises to lead the Dow’s premarket gainers


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Shares of Salesforce Inc.

jumped 3.5% toward a six-week high in premarket trading Tuesday, after the customer-relationship management software company said it will raise prices by 9%. The stock was the biggest gainer among Dow Jones Industrial Average

components ahead of the open. The stock’s implied price gain would add about 49.5 points to the Dow’s price, while Dow futures

gained 122 points. Salesforce said Tuesday that the price increases, which are its first in seven years, are across Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau, and will go into effect in August. The new list prices will rise to $80 from $75 for Professional Edition, to $165 from $150 for Enterprise Edition and to $330 from $300 for Unlimited Edition.

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